Chairman’s Message
The matter of design cannot be taken lightly in today’s competitive world. The function and purpose of design could deeply impact our life, our society and the environment around us. The world’s economic focus is shifting as well as your client’s demand. Can we anticipate that change and make the right steps ahead? We will need to re-think how we use design, apply design and evaluate design.
As one of the well established designers association with longest history in Asia, we were founded by designers and is independent from any political and government body. We have close to 40 years of history and are the largest designers association in Hong Kong. With these background we do share the responsibility in contribution to the master plan of how Hong Kong make use creative design force to transit itself into the immense global arena.
Hong Kong is at the crossroads of economic and social changes. It’s role within China, the world and the use of design has become more significant. As a spear head of the design community we would like to target on the followings:
How to design? What to design? Where to design? When to design? We, as designer alone cannot provide you with a perfect answer. It is up to every one of us to understand and embrace it. Answer these questions by making design matter.
Kelly Sze
Chairman, HKDA
在現今競爭激烈的世界中，設計的重要性絕對不容忽視。設計的功能和用途，可以深刻地影響我們的生活、社會，以致周遭環境。世界經濟的焦點及客戶的需求正在轉變，我們是否能早著先機，掌握大勢？我們得重新思考如何使用設計、應用設計、審視設計。
作為亞洲其中一個歷史最悠久的設計師協會，我們是由設計師成立，並獨立於任何政治及政府機構。憑藉近40年的歷史，我們已成為香港最大的設計師協會。亦因此，我們有責任為香港貢獻一分力，讓香港能把握創意能量，躍進世界舞台。
香港正處於經濟及社會變革的十字路口。在中國大陸的角色、與世界的互動，以及於設計的應用，均日趨重要。作為設計界的先鋒，我們定立以下的目標：
如何設計？設計什麼？在何地設計？於何時設計？單單我們設計師並不能給你一個完美的答案，這更應取決於我們每個人如何理解及接受，透過設計、去回答以上的提問。
施家禮
香港設計師協會主席
