Kelly Sze

Kelly has been involved in the design industry for over fifteen years and is considered one of the pioneers of interactive design in Hong Kong. He founded Eureka Design Company Limited back in 1994 and then co-founded Eureka Digital Ideas Limited in 1995, the two companies that subsequently became Edeas Limited.

As Creative Director of Edeas, Kelly is responsible for the overall quality and effectiveness of its projects by overseeing every aspect of the creative process and by working closely with its clients. Some significant projects he successfully delivered over the years included CLP Group - Power U project, INVISTA - LYCRA.com global website, Hong Kong Trade Development Council - hktdc.com project and Hong Kong Government - gov.hk.

Kelly’s multidisciplinary experience extended his skills from traditional graphic design to interactive design, which combines creative, marketing and technology skills together to form the total brand experience.

Kelly was elected the Vice Chairman of the Hong Kong Designers Association 2006-08 and still actively engaging in its activities to promote the design industry in Hong Kong. As a digital communication expert, Kelly is sought after by both commercial and non-commercial entities locally and internationally as competition judges, course advisor and interactive design tutor etc.

Prior to starting his business in Hong Kong, Kelly worked as Senior designer for MG Design and Aviva Graphics in Sydney, Australia on marketing and packaging programme where he gained valuable experience working on well-known corporate clients including Johnson & Johnson, Kimberly-Clark, Nestle and Sydney Rail.