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The Hong Kong Designers Association

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Lawrence Chu

Co.

Chu Design & Innovation Consulting

Lawrence Chu is an award-winning Canadian Chinese Product Designer. He is a seasoned design strategist and has been helping companies with product planning throughout his career. His primary focus...

Lawrence Chu is an award-winning Canadian Chinese Product Designer. He is a seasoned design strategist and has been helping companies with product planning throughout his career. His primary focus is to help brands to succeed in the marketplace by bridging innovations with their audience.
Chu’s designs have helped shape the growth of many companies in wide-ranging categories of B2B and B2C products. His area of expertise is primarily in Home Appliance, Consumer Electronics, Gifting & Premiums, Housewares and Lifestyle utility goods, Furniture, Audio Hi-Fi, and IoT designs where he has helped different business to obtain and grow their portfolio of proprietary patented design innovations.
Clients: Target, Pottery Barn, Wharfedale Hi-Fi, Mission Audio, Umbra, BISSELL Homecare, Google, Nixplay & Nixplay Signage, Merry Products Pet Goods, Dongfeng Automotive, G.O.D HK. He is also an active educator at the Polytechnic University of Hong Kong School of Design where he lectures about design-thinking and the creative processes.
Awards:
Red Dot 2017 – 2018
Product Review Award 2017
Good Design Selection 2016


Lawrence Chu 朱駿熹是一位屢獲殊榮的加拿大華人產品設計師。他是一位經驗豐富的設計策略師,在整個職業生涯中一直致力於幫助公司進行產品規劃。他的主要目標是幫助有需要的品牌在市場上,透过创新思维取得受眾的信赖和建立聯繫。 他的設計幫助了許多公司在B2B (企業與企業之間)和B2C(企業對消費者) 產品範圍內的增長。他的專業領域主要是家用電器,電子產品,禮品和贈品,家庭用品,生活用品,家具,音頻Hi-Fi和物聯網設計,他幫助不同的業務獲得設計專利,具有策略性的扶助品牌面对未来的设计前景。 客戶:塔吉特百货公司,美国Pottery Barn,樂富豪Hi-Fi,英国Mission 音响,加拿大Umbra,美国必胜清洁有限公司BISSELL Homecare,Google,Nixplay&Nixplay Signage,Merry Products Pet Goods,東風 汽车,G.O.D 香港 , 等等。他也是香港理工大學設計學院的教育者. 獲獎情況: 紅點2017 – 2018年 2017年產品評論獎 2016 優良設計獎

Lawrence Chu 朱駿熹是一位屢獲殊榮的加拿大華人產品設計師。他是一位經驗豐富的設計策略師,在整個職業生涯中一直致力於幫助公司進行產品規劃。他的主要目標是幫助有需要的品牌在市場上,透过创新思维取得受眾的信赖和建立聯繫。

他的設計幫助了許多公司在B2B (企業與企業之間)和B2C(企業對消費者) 產品範圍內的增長。他的專業領域主要是家用電器,電子產品,禮品和贈品,家庭用品,生活用品,家具,音頻Hi-Fi和物聯網設計,他幫助不同的業務獲得設計專利,具有策略性的扶助品牌面对未来的设计前景。

客戶:塔吉特百货公司,美国Pottery Barn,樂富豪Hi-Fi,英国Mission 音响,加拿大Umbra,美国必胜清洁有限公司BISSELL Homecare,Google,Nixplay&Nixplay Signage,Merry Products Pet Goods,東風
汽车,G.O.D 香港 , 等等。他也是香港理工大學設計學院的教育者.

獲獎情況:
紅點2017 – 2018年
2017年產品評論獎
2016 優良設計獎

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  • BISSELL Crosswave Multi-Surface Cleaner

    2017/2018 Redot Award Winner - BISSELL CrossWave is an all-in-one hardfloor washer and vacuum cleaner that works on both hard-floors and carpets. Sanitizing consumables can be used for a deeper efficacious clean. This project began with extensive primary research led in Asia, where the key insight to multi-surface cleaning and desire for consumables were found. We wanted to create a product that is easy to use and would carry an aesthetic brand language that communicates the evolution of the next generation of floor-care technologies that is both powerful, and visually dynamic.
    2017/2018 Redot Award獲獎者 - BISSELL CrossWave是一款一體化的硬地板清洗機和吸塵器,適用於硬地板和地毯。消毒消耗品可用於更有效的清潔。該項目始於亞洲領先的大量初級研究,其中發現了多表面清潔和消耗品需求的關鍵見解。我們希望創造一種易於使用且具有美學品牌語言的產品,該語言傳達下一代地板護理技術的發展,這些技術既強大又具有視覺動態。

  • MISSION Audio Hi-Fi Speaker

    I.A.G Concept Design for MISSION line-up; wide array of concepts were explored as we seek for the perfect blend between form, material, and performance. This unique design seeked to refresh the Mission Audio Visual Brand Language while delivering sound audio performance through the use of Corian to minimize sound leaks in the design of the speaker box.
    MISSION概念設計; 材料和性能之間的完美融合時,我們探索了各種各樣的概念。這種獨特的設計旨在刷新Mission Audio 外观品牌語言,同時通過使用”可麗耐”材料去提供良好的音頻性能,以及減少洩漏聲音的音箱.

  • NIXPLAY Small Format Digital Signage

    The days of uploading digital content solely through a USB stick or an SD card is a thing of the past. NIXPLAY provides proprietary digital software and well crafted hardware solutions that entirely evolves digital display experience. Modularity Design enables for the possibility of unique decor bezel finishes. Nixplay.com and NixplaySignage.com carries a host of possibilities for consumers and businesses to define their personal digital chanel.
    僅通過USB記憶棒或SD卡上傳相片或視頻的日子已成為過去。NIXPLAY提供專特用的軟件和精心設計的硬件解決方案,完全改变了储存和播放个人的照片或視頻體驗。模塊化設計使得外壳有獨特的裝飾邊框飾面,在底成本情况下让外观材质 能有无限的变化。

  • Umbra TUCK Storage Box

    Created in 2008 with Umbra LLC. Inspired by the Japanese Origami. The Tuck storage box was featured in MOMA museum store and became one of their best seller. Bamboo with felt-lined compartments ideal for keepsake of your precious belongings. Dimension: 5" (23cm x 23cm x 23cm). Please click the below link for the relevnt video : Download link https://wetransfer.com/downloads/104cecf49bbeb6946ba28cb16d73d02420180806085128/c479045d82fb1fd864bf21673073c99220180806085128/9cf59b
    TUCK儲物盒和UMBRA LLC 2008開發。靈感來自日本摺紙。Tuck儲物盒在美国紐約MOMA現代藝術博物館商店中出現,成為他們最暢銷的商品之一。竹製氈襯裡隔層非常適合存放貴重物品。尺寸:5英寸(23厘米x 23厘米x 23厘米)。請按以下連結觀看相關視頻: Download link https://wetransfer.com/downloads/104cecf49bbeb6946ba28cb16d73d02420180806085128/c479045d82fb1fd864bf21673073c99220180806085128/9cf59b