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The Hong Kong Designers Association

was founded in 1972. We are the biggest
designers association in Hong Kong

Tang Ho Pan

Co.

Baking Powder Ltd.

Alex has worked on a broad range of design projects and brings out the brand through bespoke design solutions for numerous clients from industries like food and...

Alex has worked on a broad range of design projects and brings out the brand through bespoke design solutions for numerous clients from industries like food and beverage, social enterprise, venture capital, and NGOs. Baking Powder is founded by Alex in 2011, specialising in branding, identities, packaging, print and web designs.His works were awarded in HKDA Global Design Awards 2016 and admitted into Asia Pacific Design No.11. With considerable passion for and strong insistence on arts creation and handcraft, Alex has been participating in various exhibitions and social art projects, pursuing the bliss of life through design, arts and craftsmanship.


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  • Amnesty HK Human Rights Film Festival 2015

    A set of thorn typeface was created, presented as a basic education tool, alphabet list, echoing the education theme of the film festival as well as the Amnesty International. The twists of the letters and strikes on the keywords are demonstrating the struggle of the human rights fights, and the relentlessly changing alphabet symbolises the persistent efforts and hard-earned developments.

  • COCO Cold brew