A study of the birth of motion graphics design and its impact.
Today digital era, as communication technology advances rapidly, print design evolves into motion graphics as mainstream media communication changes. Motion graphics designs are widely used in different platforms, from televisions, advertisements, internet, mobile devices UI designs, feature films and even music videos. The application of motion graphics has already penetrated the productions in advertisements and TV station ID and internet videos, its effectiveness is undeniable as it gives direct visual impact to viewers. It brought about immense impact to the ecology of traditional advertising industry. Motion graphic design benefits from the development of digital technologies, designers now can easily creates multimedia productions and its potential is limitless.
So, what are the essential skill-sets that a motion designer should possess in order to win a place in the industry?
One must be equipped with the ability to conceptualise and execute stimulating motion graphics designs and also analyse and predict future trends in motion graphics design.