mt ex yokohama
Koji Iyama is an Art Director based in Tokyo. After studying the character of products and the venue closely, he got the inspiration of the award-winning entry “mt ex yokohama”.
Washi tape, “mt” is a spin-off product of masking tape, which is usually used in construction site. Due to its various colors and patterns, “mt” got popular to decorate things and developed a new market as a nifty and useful gadget. Many promotional exhibitions have been held in Japan and abroad and the awa rded “mt ex yokohama” is one of them.
Every time Iyama’s team creates an exhibition, they pay attention to the location the most. With “mt ex yokohama”, they chose the beautiful pier with distinctive structure. They covered the spacious deck, windows, floor, store furniture and equipments with two key colors, blue and white. To show customers the many unique aspects of “mt”, they hanged thousands of rolls of tapes from the ceiling. They as well collaborated with Segway and let customers take a demonstration ride on mt Segway. There was also a darkened room where customers could experience the glow tapes. Moreover, they provided limited edition tapes that customers can only buy at the exhibition to draw their attention.
While Iyama is grateful to his client, customers, staff and his family, he also hopes that HKDA would become representative as a design competition that contributes to further the development of design in Asia.
居山浩二居於東京，是一位藝術總監。他一絲不苟地考察地點與產品特色之後，獲得其 得獎作品「mt博橫濱展（mt ex yokohama）」的創作靈感。
紙膠帶一般用於工地，而和紙膠帶（Washi tape）或「mt紙膠帶」則是紙膠帶的一種衍 生產品。mt紙膠帶因為顏色圖案種類繁多而廣受歡迎，人們喜歡利用這漂亮又實用的工 具去裝飾個人物件，逐漸發展出一個新興的市場。過往已有很多推廣和紙膠帶的展覽於 日本舉行，而於神戶舉辦的主要展覽「mt博橫濱展」亦因此而來。
每次Iyama的團隊創作一個展覽，都非常講究地點。這次「mt博橫濱展」，他們選擇了 結構鮮明的漂亮碼頭。他們以兩個關鍵顏色 — 藍色和白色 — 的mt紙膠帶覆蓋寬敞的甲 板、窗戶、地板、商店家具及設備。為向顧客展示“mt紙膠帶”的各種獨特性，他們將 幾千卷紙膠帶從天花板上吊下來。他們亦與Segway兩輪電動車合作，讓客戶試玩貼上 mt紙膠帶的Segway。他們還有分設一間黑暗的房間，讓客戶能體驗夜光紙膠帶。此外 ，他們更提供了只於展覽期間發售的限量版紙膠帶吸引客戶注意。