The matter of design cannot be taken lightly in today’s competitive world. The function and purpose of design could deeply impact our life, our society and the environment around us. The world’s economic focus is shifting as well as your client’s demand. Can we anticipate that change and make the right steps ahead? We will need to re-think how we use design, apply design and evaluate design.

As one of the well established designers association with longest history in Asia, we were founded by designers and is independent from any political and government body. We have close to 40 years of history and are the largest designers association in Hong Kong. With these background we do share the responsibility in contribution to the master plan of how Hong Kong make use creative design force to transit itself into the immense global arena.

Hong Kong is at the crossroads of economic and social changes. It’s role within China, the world and the use of design has become more significant. As a spear head of the design community we would like to target on the followings:

‧ Drive Hong Kong governmxent in building a solid foundation to nurture local design and promote them to China and the World

‧ Build closer ties with educational institutions to provide advance academic opportunity, and help design graduates to contribute to the industry

‧ Enhance the skills and knowledge of practicing designers to tackle the ever changing design needs

‧ Provide guidance for design users to increase their understanding, appreciation and utilization of design

How to design? What to design? Where to design? When to design? We, as designer alone cannot provide you with a perfect answer. It is up to every one of us to understand and embrace it. Answer these questions by making design matter.

Kelly Sze
Chairman, HKDA

在現今競爭激烈的世界中，設計的重要性絕對不容忽視。設計的功能和用途，可以深刻地影響我們的生活、社會，以致周遭環境。世界經濟的焦點及客戶的需求正在轉變，我們是否能早著先機，掌握大勢？我們得重新思考如何使用設計、應用設計、審視設計。

作為亞洲其中一個歷史最悠久的設計師協會，我們是由設計師成立，並獨立於任何政治及政府機構。憑藉近40年的歷史，我們已成為香港最大的設計師協會。亦因此，我們有責任為香港貢獻一分力，讓香港能把握創意能量，躍進世界舞台。

香港正處於經濟及社會變革的十字路口。在中國大陸的角色、與世界的互動，以及於設計的應用，均日趨重要。作為設計界的先鋒，我們定立以下的目標：

‧ 推動香港政府建立穩健的平台，促進及培育本地設計，踏足內地和世界

‧ 與教育機構建立更緊密的聯繫，推進學術研究，協助畢業生投入設計工業

‧ 提升執業設計師的技能和知識，以應付千變萬化的設計需求

‧ 為設計用戶提供指導，增加他們對設計的理解、欣賞及運用

如何設計？設計什麼？在何地設計？於何時設計？單單我們設計師並不能給你一個完美的答案，這更應取決於我們每個人如何理解及接受，透過設計、去回答以上的提問。

施家禮
香港設計師協會主席

Design Professional Responsibility
Member of HKDA being recognized as professionals in the design industry has responsibilities to his/her employer and colleagues, to clients, and to the public to adhere to the following code of practice. All members shall be answerable to the Board of Executive Committee for any conduct that, in the opinion of the Board, is in breach of this and professionalism as recognized by the industry standard. The Board may take disciplinary action against any member (as individual or at corporate level) found to be in breach thereof; and to invite the member to surrender their membership if the Board consent to the final assessment of the situation incurred.

Professional Conduct and Honesty
1. A member shall at all times conduct himself/herself as a person in integrity and shall observe the principles of this code in such a way that his/her reputation, that of HKDA shall be espoused and enhanced.

2. A member who knowingly causes or permits another person or organization to act in a manner inconsistent with this code or is party to such an action shall himself/herself be deemed to be in breach of the code of practice and shall be advised.

3. A member shall not knowingly, recklessly or maliciously injure the professional reputation or practice of another member.

4. A member shall act honestly and shall not mislead its counterparts or clients, and shall not disseminate false or misleading information during any course of its professional activities. It is also the member’s responsibility to ensure that its subordinates and partners conform to such requirements.

5. It is expected that a member as a recognized professional in the design industry be able to attain and retain the appropriate level of competence necessary for him/her to conduct the work entrusted to him/her by his/her employers and clients. He/she shall seek to ensure that the work will be conducted and produced at appropriate level of competence and professionalism that is endorsed by the code instated by the Board of Executive Committee.

Confidentiality and Business Development

1. A member shall not disclose, or permit the disclosure and usage of any confidential information concerning a client’s business without written consent obtained from client to any party.

2. A member having an influential personal interest in any business which is in competition with his own employer or another client’s business shall clearly disclose that interest in writing to the relevant party.

3. No member may seek to obtain business that, in the option of the Board of Executive Committee, is unprofessional; as indicated by the code of practice and that recognized by other members of the Association. The Board will determine the appropriateness to take action to discipline such member and to invite for a surrender of membership.

Misuse of Code and Procedure for Handling Complaints

Unfair, reckless and malicious use of this Code by members or other to damage the reputation and/or professional practice of a member and/or his/her organization shall be deemed as breach of this Code.

The Board of Executive Committee may nominate, at its discretion, a person or persons whose task will be to decide if there is a prima facie case to answer. A review committee consisting or at least one Fellow Member, the Chairman of the Association, two Executive Committee Member and one Full Member shall be set up for reviewing cases if deemed necessary for further action of warning or penalty.

Chairman:
Mr. Sze Ka-lai, Kelly

Vice Chairman:
Mr. Chan Chiu-wang, Eric
Ms. Lau Kwan-bick, Grace
Mr. Lee York-wah, Francis

Hon. Secretary
Mr. Leung Pak-yuen, Beam

Hon. Treasurer
Mr. Sherman Chan

Committee Members
Ms. Ann Xin-yi, Elaine
Mr. Cheung Kam-wah, Eddie
Mr. Chu Lik-hang, Henry
Mr. Hung Keung
Mr. Lam Tik-bong, Paul
Dr. Lam Yan-yan, Betty
Mr. Lee Chi-wing
Mr. Leung Wai-mo, James
Mr. Lo Wing-keung, David
Mr. Lui Po-man, Henry
Ms. Mak Ngar-tuen, Prudence
Mr. Pang Yu-yan, Pal
Mr. Tam Kwok-kee, Patrick
Mr. Wong On, Angus

Board of Advisors
Board of Advisors of HKDA comprises eminent professionals and leaders in various respect of our society. They serve as the Trustee of HKDA and review strategic plan and crucial activities with budget forecasts submitted by the Executive Committee.

Board of Advisors
Mrs. Selina Chow GBS, OBE, JP
周梁淑怡
Mr. Benjamin Chau
周啟良
Dr. Roy Chung JP
鍾志平
Prof. Lorraine Justice
Mr. Jerry Liu
廖永亮
Dr. Carrie Willis SBS, MBE, JP
邱霜梅
Mr. Rocco Yim
嚴迅奇
Dr. Kan Tai Keung BBS
靳埭強
Mr. Raymond Fung
馮永基
Mr. Winnif Pang彭志江

Fellow Member
AU Yin-ho, John
CHAN Yau-kin, Alan
CHEUNG Choi-lai, Max
CHOI Kai-yan
CHOW Chi-bor, Christopher
CORAZZA Marshall
FUNG Wing-kee, Raymond HO Chung-keung, William
HO Tao
HON Bing-wah
KAN Tai-keung
KU Jennings
KWOK Yuen-han,Agnes
LAM H T, Yanta
LAU Siu-hong, Freeman
NG Charles
NG Man-bing, Daniel
STEINER Henry
TONG Wung-wah, Annie
WONG Stanley
YIP Chi-wing, Alan
YU Chi-kong, Eddy
YU Michael Miller
ZIE Yongder, Alan